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Lazada brings Alibaba's biggest bazaar to Singaporean shoppers

Bloomberg Published on Wed, Mar 22, 2017 / 1:04 PM GMT+8

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SINGAPORE (March 22): Alibaba’s bringing its teeming Taobao internet marketplace to Singapore.

Alibaba Group Holding and Lazada Group SA are teaming up to sell select Taobao products direct to shoppers in the affluent island-state, striking their first partnership since the Chinese company took control of Southeast Asia’s largest e-commerce operator a year ago.

Lazada is launching a dedicated website that links directly to Alibaba’s largest shopping platform, said Alexis Lanternier, chief executive officer of Lazada Singapore. To start with, the new site will add 400,000 Taobao products that aren’t available now to an existing lineup of about 5 million products, he said.