After earlier editions focused on horology and gastronomy, couture is the third chapter in the series through a partnership with Dior. The campaign made its debut in New York before coming to Singapore, where UBS sees both a key booking centre for Asian wealth and a growing cultural hub. The Singapore edition built on the New York show with five additional photographs shown only here, alongside a dedicated room featuring sketches and designs inspired by Singapore.
UBS has wrapped up the Asian debut of its House of Craft x Dior exhibition in Singapore, using the collaboration not just to engage wealth clients but also to signal a longer-term commitment to nurturing the arts and creative community here.
The House of Craft campaign is a global UBS initiative built around specialist makers across different disciplines. “The House of Craft campaign is, basically, a global initiative that we seek to create opportunities for our clients to engage in the masters of craft,” says Young Jin Yee, co-head of global wealth management Asia Pacific at UBS. “Our campaign tagline is ‘banking is our craft’. We’re from Switzerland, and everything is about precision, dedication. It’s about hard work behind what you see, and that’s really what we stand for.”
