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Adobe falls after sales outlook fails to show AI uplift

Bloomberg
Bloomberg • 3 min read
Adobe falls after sales outlook fails to show AI uplift
Adobe is still focused on making sure customers use its AI innovations rather than seeking to directly make money from the tools. Photo: Bloomberg
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Adobe shares dropped after the company delivered an outlook that failed to quell investor impatience for new artificial intelligence tools to start generating cash.

Known for its software for creative professionals, Adobe has been adding AI features to its applications, such as embedding its proprietary technology, Firefly, into products like Photoshop and Illustrator. But investors are keen to see evidence that Adobe can make money from those tools, especially as anxiety rises that small start-up rivals will take business from traditional software companies like Adobe, Salesforce and Workday.

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