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Savvy Black Friday shoppers use ChatGPT and other AI tools to find deals

Bloomberg
Bloomberg • 6 min read
Savvy Black Friday shoppers use ChatGPT and other AI tools to find deals
Shoppers wait in line outside a Best Buy store on Black Friday in Union City, California, on Nov 24, 2023. Photo: Bloomberg
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Getting the best deals on Black Friday used to require camping out for hours outside a Best Buy or Walmart and then stampeding into a store at the crack of dawn. Now, the savviest bargain hunters are turning to ChatGPT and other AI tools to get the job done.

Jim Malervy, 46, who lives in Philadelphia, is for the second year in a row using ChatGPT and other AI tools for his Christmas shopping. Last year, an AI-powered pricing app ultimately helped the marketing executive get a US$50 ($67.09) discount on an iPad for his older daughter. 

This year, he’s on the hunt to get his younger daughter a Margot Robbie rollerblading Barbie doll from the popular movie. He plans to use a range of apps including Paypal’s Honey, which scours sites for the best prices. His deal target: A 30% discount.

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