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Sats and Mitsui smell opportunity in Japan

Douglas Toh
Douglas Toh • 4 min read
Sats and Mitsui smell opportunity in Japan
Sats' N's Deli label features Singapore favourites such as laksa and chicken rice. Photo: The Edge Singapore
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Sats wants a slice of the pie in Japan’s ready-to-eat meal market.

Back in July, the group announced a strategic partnership through its subsidiary, Sats TFK with Japanese conglomerate Mitsui, for the latter to acquire a 15% stake or $36.4 million investment in Sats’ food solutions India, Sats food solutions Thailand, Sats Tianjin, and the group’s food distribution subsidiary, Country Foods.

Presently, Sats is the leading aviation caterer in Asia, providing meals for international airlines across different formats ranging from first class to economy. It is in this proven capability and track record that Sats chief executive officer (CEO) for food solutions, Stanley Goh, is confident in expanding the business to serve consumers beyond the aisle. 

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