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Sats group unveils branding refresh

Douglas Toh
Douglas Toh • 2 min read
Sats group unveils branding refresh
The new visual will be rolled out in phases over the next three years. Photo: Sats
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Sats group has unveiled a branding refresh to reflect the integration of its wholly-owned subsidiary Worldwide Flight Services (WFS), 18 months after the acquisition was completed.

The new visual identity features a double loop and a ‘to the power of’ mathematical symbol to signify the coming together of Sats and WFS. Aligning the two identities celebrates the coming together of both groups, whilst embracing their strong heritage. 

This includes retaining the WFS brand name in the Americas and Europe, the Middle East, Africa and Asia (EMEAA) in acknowledgement of its long track record of operational excellence and strong customer relationships.

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