Floating Button
Home News Banking & finance

Citi, HSBC eye mass affluent in S’pore with branch pivots, new offerings

Jovi Ho
Jovi Ho • 7 min read
Citi, HSBC eye mass affluent in S’pore with branch pivots, new offerings
Citibank will close its last “transactional” branch in Singapore, while HSBC has announced the largest update to its Premier and Premier Elite offerings in over two decades. Photo: Bloomberg
Font Resizer
Share to Whatsapp
Share to Facebook
Share to LinkedIn
Scroll to top
Follow us on Facebook and join our Telegram channel for the latest updates.

Citibank will close its last “transactional” branch in Singapore, located at the CPF Jurong Building in Jurong East, on Oct 12. The branch’s automated teller machines (ATMs), cash deposit machines and express cheque deposit services will also no longer be available after noon that day.

The decision to close the Jurong East branch, which includes a Citigold Centre, reflects the bank’s strategy to pivot away from its “transactional” branches and towards its three current wealth management centres, says a Citi Singapore spokesperson.

Citi opened its flagship Citi Wealth Hub at 268 Orchard Road in December 2020. Its second centre opened at Parkway Parade in December 2023 and its third opened at One Holland Village in February.

×
The Edge Singapore
Download The Edge Singapore App
Google playApple store play
Keep updated
Follow our social media
© 2026 The Edge Publishing Pte Ltd. All rights reserved.