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How Cathay United Bank aims to be a better-known name in SG through innovation, sustainability and client-centricity

Felicia Tan
Felicia Tan • 6 min read
How Cathay United Bank aims to be a better-known name in SG through innovation, sustainability and client-centricity
Cathay United Bank launched private banking in Singapore during Covid, which is a move CEO Winfield Wong sees as a vote of confidence in the city’s long-term value. Photo: The Edge Singapore
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When Winfield Wong joined Cathay United Bank as its CEO in February 2023 after over a decade at HSBC, he was drawn by more than the opportunity to lead a branch. “I was very convinced by the management of Cathay United Bank on their growth story and investments in Southeast Asia,” he says. “The mandate to grow infrastructure, setup, hire talents and acquire clients in both corporate and private banking, was good evidence that management was serious. I was convinced by the story.” He adds: “I felt confident I was able to deliver the strategy.”

Cathay United Bank is backed by Taiwan’s largest financial holding company, Cathay Financial Holdings. The bank has operations in Singapore, Vietnam, Cambodia, Indonesia, Malaysia, Thailand, the Philippines, Laos, and Myanmar. Singapore is a hub serving the region and supporting growth going across Southeast Asia.

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