HSBC says the launch comes on the back of increased spending in live events and entertainment among affluent customers. According to Mastercard’s “ultra-affluent” cards data, live events and entertainment expenditure in Singapore grew 51% y-o-y in 2024.
HSBC Singapore has announced the launch of its entertainment and lifestyle platform for its Premier Mastercard customers, which the bank touts as a “one-stop destination” for entertainment experiences across Southeast Asia and the UK.
The new platform is targeted at HSBC’s Premier Mastercard customers, who each have a minimum total relationship balance (TRB) of $200,000 with the bank.
