The brand refresh is not just a re-branding exercise or a marketing campaign. It signals UOB’s strategic intent to intensify its focus and investment in the region to develop and help realise the potential of the people in Asean. It also reinforces UOB’s commitment to facilitate economic flows within and with Asean to support businesses across generations.
On Sept 14, UOB announced its brand refresh in line with its purpose – building the future of Asean: For the people and businesses within, and connecting with, Asean – reflecting the bank’s long-term strategy and commitment to the region.
As part of the brand revitalisation, UOB also unveiled its refreshed logo and seal mark, new apparel and an integrated regional brand campaign ‘Doing Right By You’ to showcase the Bank’s transformation to be future ready for its customers and its people in the new banking era.
