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personalisation
Digital Economy
Before the cookie crumbles: Leveraging data to orchestrate the brand experience
The sunsetting of third-party cookies allows brands to build greater trust through other data sources.
August 31, 2023
In Focus
How to tread the fine line between personalisation and privacy
Here's how organisations can adopt data privacy as a core part of their personalisation technology toolkit.
March 27, 2023
Digital Economy
Customer trust is earned or broken with every experience
Every digital touchpoint is an opportunity to earn or break customer trust. Here's why.
October 10, 2022
Zest
UOB announces brand refresh, reiterates Asean focus, digital bank personalisation
UOB announces brand refresh, reiterates focus on connectivity and Asean, and personalisation of digital bank services
September 14, 2022