Ramadan 2021 survey shows Singaporeans online shop from as early as 5am, strong demand for perfume and supplements

A survey conducted by e-commerce aggregator iPrice has revealed unique online shopping trends during the month of Ramadan in 2021 across Singapore, Malaysia and Indonesia.

The survey, based on products and sessions on iPrice, indicated that during the fasting month, a spike in online shopping happens among Singapore consumers in the early morning from 5am onwards, presumably by Muslim consumers who get up early for the pre-fasting meal.