“People have low confidence that societal institutions will help them navigate a turbulent world, so they are turning to a critical relationship: their employer,” Chief Executive Officer Richard Edelman wrote in an essay summing up the main findings of the annual survey, which the company entitled “Trust at Work” this year.
(Jan 21): Employers are emerging as a powerful source of trust as people turn to more local relationships and remain skeptical of institutions including the government and social-media platforms, a survey of global attitudes compiled by public-relations firm Edelman found.
Among the respondents, 75% said that they trust their employer, 27 points more than government and 28 points more than the media, the survey found. People increasingly look to their employer as a relationship because it’s closer and more controllable, Edelman said.
