Among the various brands it owns or manages, DFI holds the exclusive franchise for the Swedish furniture brand Ikea in Hong Kong, Macau, Taiwan and Indonesia. As it happened, Southeast Asia’s largest economy was experiencing a booming e-commerce scene, where everything from live animals to bakso could be bought online.
DFI Retail Group’s recent divestments are not isolated deals but part of a broader reset, as group CEO Scott Price refocuses the Asian retailer on businesses where it has greater control and better margins
In his own words, Scott Price calls himself “a little bit of a rebel”. The group CEO of DFI Retail Group, the multinational consumer retail group that is a key unit of the Jardine Matheson family of companies, says he prefers to “ask for forgiveness and not permission”.

