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DFI speeds up transformation with divestments across Asia

Samantha Chiew
Samantha Chiew • 15 min read
DFI speeds up transformation with divestments across Asia
Since taking over in August 2023, Price has tightened the group’s focus, recycled capital, reset its management structures and pushed for faster execution across the retailer’s sprawling Asian portfolio. Photo: Albert Chua/ The Edge Singapore
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DFI Retail Group’s recent divestments are not isolated deals but part of a broader reset, as group CEO Scott Price refocuses the Asian retailer on businesses where it has greater control and better margins

In his own words, Scott Price calls himself “a little bit of a rebel”. The group CEO of DFI Retail Group, the multinational consumer retail group that is a key unit of the Jardine Matheson family of companies, says he prefers to “ask for forgiveness and not permission”.

Among the various brands it owns or manages, DFI holds the exclusive franchise for the Swedish furniture brand Ikea in Hong Kong, Macau, Taiwan and Indonesia. As it happened, Southeast Asia’s largest economy was experiencing a booming e-commerce scene, where everything from live animals to bakso could be bought online.

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