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F J Benjamin launches multi-label luxury concept store at Paragon

Felicia Tan
Felicia Tan • 2 min read
F J Benjamin launches multi-label luxury concept store at Paragon
An artist's rendition of Avenue on 3. Photo: F J Benjamin
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F J Benjamin (SGX:F10) has launched a multi-label shoe and lifestyle concept store at Paragon on April 17.

The store, named Avenue on 3, spans 8,000 sq ft and is located in the mall’s third floor. Brands featured include Aquazzura, Gianvito Rossi, Alaïa, René Caovilla, Loewe, Giuseppe Zanotti and more. Accessories such as eyewear, handbags and jewellery from brands like Tom Ford, Lanvin and Oscar de la Renta will also be stocked. Italian luxury label Bottega Veneta has also signed up to install a pop-up store, which showcases an array of products, some exclusive to Avenue on 3.

Within the store is a 40-seat café and bar by artisanal Lebanese chocolatier Patchi, along with suites for facials, blowouts, massages and manicures for customers to try skincare products from brands such as Dr. Barbara Sturm and MZ Skin.

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