F J Benjamin F10 has launched a multi-label shoe and lifestyle concept store at Paragon on April 17.
The store, named Avenue on 3, spans 8,000 sq ft and is located in the mall’s third floor. Brands featured include Aquazzura, Gianvito Rossi, Alaïa, René Caovilla, Loewe, Giuseppe Zanotti and more. Accessories such as eyewear, handbags and jewellery from brands like Tom Ford, Lanvin and Oscar de la Renta will also be stocked. Italian luxury label Bottega Veneta has also signed up to install a pop-up store, which showcases an array of products, some exclusive to Avenue on 3.
Within the store is a 40-seat café and bar by artisanal Lebanese chocolatier Patchi, along with suites for facials, blowouts, massages and manicures for customers to try skincare products from brands such as Dr. Barbara Sturm and MZ Skin.
According to F J Benjamin, the luxury concept store was designed to adapt to the changes in shopper habits post-Covid-19.
“We had a lot of time during the Covid-19 lockdown to think of how we want to do things differently for our customers, how to make their shopping experience more exciting and experiential, and essentially, how we wanted to reimagine the business of F J Benjamin,” says Douglas Benjamin, group CEO of F J Benjamin.
"The luxury market in Singapore has been remarkably resilient, outpacing the broader market. The population of high-net-worth individuals in Singapore has increased significantly in recent years, and with rising wealth comes a corresponding increase in demand for luxury goods and services, which bodes well for Avenue on 3's success in Singapore,” he adds.
Shares in F J Benjamin closed at 2.1 cents on April 14.
