Shopee’s survey also reported that one in three Gen Zs would spend at least five days researching their purchases, reading reviews and watching product demonstrations (27%), reading about product features and specifications (24%), and pricing information (14%). While they take their time to conduct in-depth research for their purchases, a seamless return and refund process, along with next-day delivery services, emerge as top considerations for carting out.
Shopee, Sea’s e-commerce arm, on March 19 released its latest study on Gen Z shopping behaviours. The survey of more than 2,400 shoppers conducted by Kantar’s Profiles division revealed that nearly 70% of Gen Zs in the region consider e-commerce platforms a key entry point for their shopping journey, relying on these platforms to research their purchases.
Despite exploring alternative channels for product research and discovery, majority (73%) of Gen Z respondents completed their purchases on e-commerce platforms. Notably, 56% of those who initially engage with social commerce platforms for research prefer returning to e-commerce platforms to complete transactions. The preference for e-commerce stems from several key factors, including the wide selection of products (79%), good product quality (77%) and convenient payment methods (59%).
