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Haidilao plans US expansion to escape slump at home

Bloomberg
Bloomberg • 3 min read
Haidilao plans US expansion to escape slump at home
Super Hi International Holding, the operator of Haidilao’s overseas business, will unveil more outlets in New York and Los Angeles as soon as next year. Photo: Bloomberg
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Chinese hotpot chain Haidilao said it will focus on expanding further into established foreign markets in the coming years, notably the US, working to draw new customers as diners at home pull back on spending. 

Super Hi International Holding, the operator of Haidilao’s overseas business, will unveil more outlets in New York and Los Angeles as soon as next year, CEO Yang Lijuan told Bloomberg in an interview in Singapore, with the US market providing the “biggest potential” globally. 

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