The US partner, Good Vibrations will be involved in sourcing locations, provide certain funding and operational management of the various permanent facilities and travelling attractions through its BrightPlay and BrightColors operating divisions.
Kingsmen Creatives has formed a strategic partnership with Good Vibrations Holding Co, to roll out branded location-based entertainment in North America, including the continent’s first Nerf Action Xperience, and the world’s first Planet Playskool kids experience.
Under the partnership, Kingsmen will source the real estate and intellectual property, manage licensor relations, and provide production and marketing support.
