He replaces Bjarke Mikkelsen, who has been the e-commerce firm’s CEO since 2015. Mikkelson said in a LinkedIn post that the change of hands is for the deeper integration of Daraz and its sister companies — a reference to Lazada.
Lazada Group’s CEO James Dong has been appointed acting CEO of Daraz, Alibaba Group Holding’s South Asian e-commerce platform, in the latest management reshuffle at the e-commerce giant.
The appointment, effective Jan 24, is in addition to Dong’s existing responsibilities. Dong became Lazada’s CEO in 2022, moving from his prior role as head of Thailand operations.
