Info-communications and technology services provider NCS will integrate its fellow Singtel subsidiary DataSpark, to further beef up its range of offerings and capabilities.
DataSpark, described as a telco-centric data science and engineering unit, has a regional presence including Australia, the Philippines and Indonesia.
Among other capabilities, DataSpark can use mobility data intelligence to help organisations make better-informed business strategy and plans by understanding how people move, where they go, and what they do.
This is done by processing large amounts of anonymised mobile, Global Positioning System (GPS), public transport, road network, immigration, and census data.
In 2020, DataSpark successfully gathered anonymised telco-sourced data on changes in unique daily worker volumes within Singapore and Australia’s Central Business Districts (CBD), which provided insights and solutions into the future of workers in CBD offices.
According to NCS, this integration expands its capabilities in providing end-to-end advanced analytics and big data solutions with mobility intelligence services.
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NCS and DataSpark clients can better harness big data for digital transformation, augment their existing data platforms with geo-spatial data, and transform the data into mobility intelligence to draw deeper customer insights and drive business outcomes.
NCS is a key unit leading Singtel’s bid to grow a bigger piece of its enterprise business. “Adding DataSpark’s geo-spatial and mobility intelligence services to our already robust end-to-end data capabilities opens up new possibilities for our clients, by enabling them to draw an incredibly detailed understanding of how people and their customers move, identifying unmet needs and growth opportunities,” says Ng Kuo Pin, NCS’ CEO.
“DataSpark’s presence in high-growth markets and unique capabilities in mobility data intelligence are a natural complement to NCS’ growth strategy in Asia Pacific,” says DataSpark’s COO Shaowei Ying.
“By joining the NCS family, we can expand our digital footprint to reach new clients in a variety of sectors such as healthcare, out-of-home media, retail, tourism, transport, urban planning, and more.
“With the synergy of NCS’ resources and NCS NEXT teams, we are excited to explore the growth opportunities this integration will bring and will continue to innovate to help our clients make informed business decisions with mobility data and actionable insights,” he adds.
