But, as the team at Zalora soon found out, customers working from home also meant they had more privacy and time to shop from home. At the height of the Covid-19 outbreak in 2Q2020, Zalora’s app saw 2 million downloads, says Soni.
When nations around the world went into emergency lockdown mode to prevent the domestic and cross-border transmission of Covid-19 this time last year, regional fashion e-commerce player Zalora, which operates in six markets across Asia, braced to face a supply chain squeeze like no other.
“2Q2020 was really a tough quarter, especially the first four weeks. In the Philippines, our warehouse was shut for six weeks,” CEO Gunjan Soni tells The Edge Singapore in an interview.
