“It gives you a way to escape from work stress and gain instant excitement,” she said of not knowing which toy will be inside the box. It’s the “perfect gift you can regularly buy to reward yourself”.
Checking out the latest arrivals in a Pop Mart store near their apartment has become a weekend routine for 34-year-old Shanghai resident Miki Li and her family.
Li likes collecting blind box toys, or cartoon figurines in mystery packaging, featuring versions of the store’s signature character Molly dressed up like Garfield, a Minion or Ultraman. She has dozens at home.
