Passion 2025 aims to grow the group’s business and service model, product offerings, and its channels, as well as strengthening its leadership positions in its core markets including Thailand, Vietnam, and Singapore.
Thai Beverage Public Company (ThaiBev) unveiled its plans for the next five years through Passion 2025.
The new plan announced on October 1, builds upon ThaiBev’s success in implementing initiatives in line with its strategic imperatives – growth, diversity, brands, reach, and professionalism – under its Vision 2020.
