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Aspial Lifestyle banks on multi-pronged strategy, sees strong growth in Malaysia pawnshop JV

Samantha Chiew
Samantha Chiew • 8 min read
Aspial Lifestyle banks on multi-pronged strategy, sees strong growth in Malaysia pawnshop JV
Tan and Ng at one of the three Dr.Pajak drive-through pawnshops in JB. Photo: Samantha Chiew/ The Edge Singapore
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Aspial Corporation, the group with diverse businesses ranging from jewellery and real estate to financial services and metal trading, plans to tap near-term growth through its pawnbroking business which comes under Aspial Lifestyle (SGX:5UF) , its consumer lifestyle unit, as it reorganises itself to enjoy economies of scale.

Last December, Aspial Lifestyle entered into a partnership agreement with Malaysia-based pawnbroking company Ion World to expand its presence in Malaysia. Aspial will acquire a 65% stake in Maxion Holdings, an investment vehicle that comprises Ion World’s pawnbroking business.

Maxion owns and operates Ion World’s three Dr.Pajak drive-through pawnshops in Johor. Aspial Lifestyle will inject its five Maxi-Cash pawnshops across several states in Malaysia into the JV company. The Maxi-Cash pawnshops in Malaysia will all be rebranded and operate under the Dr.Pajak brand.

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