In fact, the entire tech industry was struggling then, still reeling from the March 2000 dotcom crash, which vaporised internet companies and early-stage digital ventures after years of speculative excess.
Anyone who has ever embarked on something transformative knows the need to challenge conventions, embrace uncertainty, and persist through setbacks that often accompany genuine innovation.
Former civil servant Dennis Goh found himself at that juncture when he started an online portal in 2006 with the aim of making it Singapore’s quintessential food guide. Social media platforms like Facebook and YouTube were still in their infancy back then, while dedicated food blogs on Singapore’s dining scene were few and far between.
