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Trending with institutional investors, ValueMax changes perceptions of the pawnbroking business

Lin Daoyi
Lin Daoyi • 8 min read
Trending with institutional investors, ValueMax changes perceptions of the pawnbroking business
ValueMax's shares have gained 140% since the start of 2025. Photo: Bloomberg
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In mass media, pawnshops are often portrayed as places where everyday folks try to pawn family heirlooms for money. A stereotypical scene involves a customer reluctantly passing their treasured possessions to the scowling pawnbroker — usually sitting behind a high counter with grills — who would appraise the items’ value and share the loan quantum.

In reality, however, the pawnbroking sector has modernised to keep up with evolving customer needs and demand. Instead of merely being locations to borrow money, pawnshops, such as those operated by ValueMax Group, have also become destinations for gold and other luxury goods.

Establishing its first pawnbroking outlet in 1988, ValueMax and its associated and investee companies now operate 70 outlets in Singapore and Malaysia, according to the business’s website.

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