Meta has been looking into building NFT features into their existing products such as the company’s Novi digital wallet as early as last August, according to former Meta executive David Marcus.
Meta Platforms CEO Mark Zuckerberg confirmed that the company is working on the technical functionality for users to display their NFTs on Instagram. Zuckerberg also added that users could even “mint” some NFTs within the app moving forward, according to a Bloomberg report.
“We’re working on bringing NFTs to Instagram in the near term,” he said during an interview at the South by Southwest conference on March 15, though declining to share specifics on when and how the feature might work.
