The partnership combines Mediaplus’ global media expertise and data-driven capabilities with The Media Shop’s deep regional market knowledge. The Media Shop will continue to operate as an independent agency alongside the joint venture.
Munich-based Mediaplus Group has launched Mediaplus Singapore, a joint venture with Singapore-based independent media agency The Media Shop. This marks the latest step in the international expansion of Mediaplus outside home market Germany.
The new agency, Mediaplus (HOC Singapore), officially began operations on March 1.
