SINGAPORE (May 6): Synagie Corporation, the e-commerce enabler, has agreed to help Samsonite international, manage the online sales of Samsonite International’s brands, marking the group’s foray into the travel and lifestyle e-commerce sector.
Under the agreement signed between wholly-owned subsidiary Samsonite Malaysia and Synagie, the latter will be assisting in the management of the online sales of Samsonite International’s brands, which includes Samsonite, Samsonite Red, American Tourister, Lipault and Kamiliant across e-commerce platforms – Lazada, Shopee and Zalora in Malaysia.
Synagie says its integrated cloud-based platform will enable Samsonite Malaysia to engage online effectively, by managing or automating its e-commerce process.
Olive Tai, executive director of Synagie, says, “We are truly honoured to be awarded with this opportunity to work with Samsonite, the world’s largest luggage manufacturer. It is a continued testament to the trust and faith that established brands entrust in us, as well as an affirmation of our ability to help businesses shift online and meet consumers’ needs. We will continue our momentum to buttress our leadership position in the e-commerce enablement sector in Southeast Asia.”
As at 10.30am, shares in Synagie are trading at 10 cents.
