Grab Financial Group (GFG) has launched GrabMerchant Commerce, a webstore builder platform targeted at small and medium businesses across Southeast Asia.
The pilot programme was launched in May in Singapore. Over 500 merchants have signed up, with businesses ranging from apparel, furniture F&B and artisanal products. According to GFG, the merchants have averaged a six-time increase in sales from when they first started their online businesses, with 83% of them activating GrabPay.
Besides enabling businesses to build webstores, the GrabMerchant Commerce platform offers tailored support in areas such as marketing and brand development, as well as advanced operations such as automation, CRM, inventory, and logistics.
“GrabMerchant Commerce is simple to use and has enabled us to accept multiple payment modes easily. We have saved time taking orders manually with their seamless integration into Instagram and Facebook. Pricing is also competitive. Having a capable team and responsive account manager also puts my mind at ease,” says Chua Yun Cheng and Brenda Lee, founders of home-based business kombuchua.sg.
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Following the pilot programme, GrabMerchant Commerce will be scaled up. By end-October, selected GrabMerchant Commerce merchant-partners can be accessed via the ‘Shopping’ icon in the Grab app, giving them exposure to millions of Grab users across Southeast Asia.
GrabMerchant Commerce will be rolled out to Malaysia and the Philippines in 2022.
GFG has also continued to expand its mobile wallet platform GrabPay, establishing new partnerships in 2H2021 with regional payment gateways such as 2C2P, AsiaPay, and Razer Merchant Services.
Partnerships with local payment gateways include Alldebit, CCPay, Fomopay, and Uniweb in Singapore; GHL System, iPay88, and Revenue Group in Malaysia; DragonPay, PayMaya, and PayMongo in the Philippines; and Haravan and Payoo in Vietnam
In addition to GrabPay, GFG’s partnerships with 2C2P, AsiaPay, Razer Merchant Services, GHL System, and iPay88 also enable PayLater, Grab’s buy-now-pay-later (BNPL) product, for their Southeast Asian merchant base.
Photo: Bloomberg
