According to Lazada’s first regional consumer survey, in collaboration with Milieu Insight, 73% of the 6,000 consumers surveyed identified online shopping as central to their day-to-day life, up from nearly 60% less than two years ago.
The increase in proportion seems to be attributable to an amalgamation of reasons, largely that of low prices, affordable shipping, ease of search and the convenience that online shopping offers for Southeast Asians. Within the region, Singapore has showed the strongest preference for delivery right to one’s doorstep.
Moreover, the availability of different payment options on e-commerce was also highlighted across various markets, with more than 50% of online shoppers preferring to pay cash upon the delivery of their orders.
In addition, 29% of the survey respondents reported that there was enhanced engagement with the online platforms they use with additional browsing for the best deals, while exploring the platforms for additional items ahead of completing their purchases.
“Digital commerce has changed the way people shop in the past decade, especially in the last two years with the pandemic accelerating the shift towards online retail. Such changes are showing a lasting effect, especially in emerging markets,” says James Chang, chief business officer of Lazada Group.
Singapore, in particular, has seen a high preference for authentic products and secure payment options, with over 50% of consumers prioritising these options in their online shopping experience. This displays the great emphasis on trust as a key consideration when favouring a particular online shopping platform.
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Singaporeans are also seeing digital commerce as key to their routines, with 70% of respondents in the country considering it “indispensable”.
To be sure, 85% of respondents in Singapore have revealed that they are now spending more online compared to their expenditure in stores. Around 96% of Singaporeans have also indicated that it is now important that they are able to make their purchases via digital means.
With regards to its regional counterparts, shoppers in Vietnam, Indonesia and the Philippines have a preference for local labels, where one in two Vietnamese respondents displayed a strong preference for shopping from local labels followed by Philippines at 41% and Indonesia at 36%.
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Malaysia’s market also saw itself leading in terms of ‘more mobile first approaches’ at 63%, followed by Indonesia at 55% and the Philippines at 54%.
Photo: Lazada
