In his presentation, the analyst notes that large e-tailers will still be able to stand against social e-commerce such as TikTok shop.
E-commerce gross merchandise value (GMV) may grow 15% a year between 2022 to 2030 to exceed US$400 billion ($536.49 billion), says Nathan Naidu, industry analyst for technology at Bloomberg Intelligence.
Naidu was speaking on the technology landscape and trends in Southeast Asia at Bloomberg’s 2H2023 outlook for the region.
