It’s off to a good start: Instagram’s new app, designed as a direct rival to Elon Musk’s Twitter, signed up 100 million users in the days since Meta launched the service last Wednesday.
It is still early days, but Meta Platforms Inc.’s latest app, Threads, could generate some serious cash for the social media giant in the next couple of years, according to Evercore ISI.
Threads will reach close to 200 million daily active users and generate about US$8 billion in annual revenue over next two years, Evercore ISI analysts led by Mark Mahaney estimate.
