TikTok emerged as the most popular social media platform, used by 25% of Singaporeans, followed by Instagram at 23% and Facebook at 22%.
TikTok is the most popular platform among Singaporeans used for international online shopping, according to a report about global ecommerce trends by Tencent-backed fintech Airwallex and fintech consultancy Edgar, Dunn & Company.
The inaugural report finds that more than 60% of consumers in Singapore are likely to make online purchases from international merchants through social media platforms, one of the highest percentages across all surveyed markets.
