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More value in pivoting from consumer to business payments

Nicole Lim and Jovi Ho
Nicole Lim and Jovi Ho • 11 min read
More value in pivoting from consumer to business payments
A few names in the fintech payments space started out targeting the consumer market have pivoted to offer business solutions as well. Where do Wise, Revolut, and Airwallex stack up in the ecosystem? Photo: Unsplash
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For the frequent flyer, some names in this story may be familiar. Before boarding a plane, they could have considered using either Wise or Revolut as a contactless card for overseas use.

The early 2010s saw a rise of payment fintech created as an alternative to traditional financial institutions. Most of their founding stories sing a similar tune — founders speak of frustration with archaic and costly platforms, which drove them to create start-ups that aim to make payments more transparent and equitable.

A few names that started out targeting the consumer market have pivoted to offer business solutions. Where do these consumer- and business-focused fintechs stand in the global payment ecosystem?

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