Nonetheless, Facebook remains to be the most popular social media network worldwide. With Facebook Ads, brands are able to reach about 2.121 billion people. Although growth is slowing, Facebook is still expanding its user base.
SINGAPORE (Jan 31): More than one million new people go online daily and 45% of the world – about 3.5 billion people annually – are logging in to their favourite social platforms, representing almost 9% increase y-o-y, according to the Digital 2019 report by Hootsuite and We Are Social.
A majority of active social users – 3.25 billion – are accessing social networks through their mobile devices. But which social networks people use and the way they are engaging with them is changing.
