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BYD starts new EV price war with free smart driving system

Bloomberg
Bloomberg • 3 min read
BYD starts new EV price war with free smart driving system
BYD opened a new front in China’s electric vehicle price war — adding advanced driver-assistance features across most of its lineup for no extra cost and sending its shares to a record. Photo: Bloomberg
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BYD opened a new front in China’s electric vehicle price war — adding advanced driver-assistance features across most of its lineup for no extra cost and sending its shares to a record. 

At a highly anticipated event on Monday evening in Shenzhen, BYD said it will make its God’s Eye driver-assistance system standard in vehicles priced from 100,000 yuan ($18,580.42) and include it in several lower-cost models such as the popular Seagull hatchback. 

While assisted driving is one of the core battlegrounds for automakers in China, vehicles with similar features from rivals typically sell for more than 150,000 yuan and some manufacturers charge additional fees to have the tech enabled.

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