In the wake of those accusations, some experts have warned of a rise in “greenhushing”. Some corporates fear being accused of greenwashing and have chosen to keep their sustainability data private, shielding themselves from any potential scrutiny.
From reliability of data to greenwashing accusations, here’s how players in the impact-investing sector are steering clear of the pains of yesteryear
Measuring emissions has proven challenging for many corporations, a situation made worse around 2022 when the financial industry was rocked by claims of greenwashing. Since then, investors have forced banks, asset managers and companies to take a more critical look at their environmental claims.
