On May 18, OxPay Financial announced it partnered with Ascentis, a customer relationship management (CRM) solutions provider headquartered in Singapore, to give local merchants the option of offering customers an integrated payment and loyalty solution. This will allow customers to shop and spend, while earning rewards from their favourite brands through a single platform.
The joint service between OxPay and Ascentis will be launched first in Singapore with immediate effect and will eventually be rolled out in all of OxPay’s and Ascentis’ locations.
The partnership with Ascentis is in line with OxPay’s strategic direction to enhance product offerings for its DCES segment. This also presents an opportunity for OxPay to tap into Ascentis’ merchant network and expand its customer base. In addition, the partnership could potentially increase customer stickiness to the seamlessly integrated platform
OxPay is focused on servicing merchants in the retail, transportation and F&B industries. The company holds a major payment institution license in Singapore and is regulated by the Monetary Authority of Singapore under the Payment Services Act 2019.
OxPay is principally engaged in the provision of merchant payment services and digital commerce enabling services, offering online-to-offline (O2O) solutions through a fully integrated platform with a focus on servicing merchants in the retail, transportation and F&B industries. Its end-to-end payment platform offers comprehensive solutions for merchants, ranging from hardware and software to data analytics and other technology-driven valueadded services tailored to specific industries. Its solutions cater to merchants with both online and offline presences, provided through a unified platform digitalising engagement across all channels. OxPay currently has a presence in four geographical markets - Singapore, Malaysia, Indonesia and Thailand.
Ascentis was founded in 2003 by entrepreneur Bryan Tan. Ascentis is a CRM solutions provider in Singapore, with a presence in Malaysia, Vietnam, Thailand, Philippines and Indonesia. Ascentis also operates a digital marketing agency, Meet Isaac, which specialises in harnessing the mass appeal of digital media to drive brand engagement. Ascentis has a presence in the mall, food and beverage and retail sectors, with clients such as Starbucks, BreadTalk, Far East Organisation and UOL malls.
