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Singapore-based Endowus expands to Hong Kong

Khairani Afifi Noordin
Khairani Afifi Noordin • 3 min read
Singapore-based Endowus expands to Hong Kong
Endowus is Hong Kong’s first fee-only, non-commission-based digital wealth management platform. Photo: Bloomberg
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Singapore-based digital wealth platform Endowus has expanded to Hong Kong, its first overseas expansion market.

Endowus is Hong Kong’s first fee-only, non-commission-based digital wealth management platform. This allows the firm to remain independent and conflict-free when serving its clients’ best interest.

“All wealth management firms including Endowus should uphold its fiduciary duty of putting clients’ best interests before their own. The industry practice of paying trailer fees to distributors, like banks and brokers, goes against the ethos of offering products based on the needs of clients and improving long term returns for investors,” says Endowus co-founder, chairman and CIO Samuel Rhee.

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