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What do millennials and Gen Z want?

Jovi Ho
Jovi Ho • 19 min read
What do millennials and Gen Z want?
A new generation of investors, consumers and employees are entering the markets and the workplace. We take a closer look at what makes them tick. Photo: Shutterstock
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Recent headlines have pinned the falling demand for various big-ticket goods — ranging from housing and cars to diamond engagement rings and fancy dinners — on millennials, generally agreed to be those aged between 26 and 41.

Meanwhile, the younger Gen Z, who are now 10 to 25 years old, have it slightly worse, with the oldest among them now graduating into a world blighted by the pandemic.

As investors, consumers and workers, youth here and abroad have been said to turn up their noses at opportunities. On the other hand, some say they are just trying to get by as the cost of living rises.

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