Generation Z (Gen Z)

As investors, consumers and workers, what do Singapore’s youth want from the markets and their offices?

Most Gen Zs (39%) cited retirement as the reason for their savings, while millennials (45%) largely sought financial freedom.

The formula of relying on brand name to influence the hearts (and wallets) of the younger generation may no longer be enough to weather through fashion’s toughest year yet.

SINGAPORE (Apr 20): Singapore’s Generation Z (Gen Z) workers, namely those born between 1995 and 2009, are more likely to seek temporary employment over permanent full-time positions than all other age groups in the city state.

SINGAPORE (July 11): Generation Z – those born between 1997-2010, otherwise known as Gen Z – now make up 30% of Singapore’s resident population with the vast majority of them entering the local workforce.