The eight products from AXS Investments look like the start of a coming invasion of amped-up strategies that will seek to enhance or invert the performance of volatile companies, including Tesla Inc., Nvidia Corp. and PayPal Holdings Inc. Another proposed lineup from Toroso Investments offers to layer on a bullish options strategy in order to boost returns.
A new ETF-for-everything era may have just begun on Wall Street, swelling an industry that already boasts nearly 3,000 products and US$6.2 trillion ($8.67 trillion) in assets.
The booming world of exchange-traded funds is about to get even more crowded after the very first single-equity ETFs launched Thursday – despite a torrent of regulatory warnings over their risks while retail investors are still reeling from the crash in speculative trades from crypto to meme stocks.

