What you need to know about buying K-pop stocks

South Korea’s K-pop industry is booming, but investors in its stocks can easily get burned. 

Thanks to now world-famous acts like BTS and Blackpink, the industry is worth about US$5 billion, according to analysts, and is continuing to grow as more people around the world tune in. That’s pushed up the stocks of K-pop stars’ agencies and transformed moguls like Hybe Co’s Bang Si-Hyuk into billionaires.