Audience Analytics is the holding company to four subsidiaries, including business-to-business (B2B) publisher Business Media International. The group currently has three core business segments - business media, exhibitions and business impact assessment and recognition.
Audience Analytics has launched its initial public offering (IPO) on Sept 14, in conjunction with its plans to list on the Catalist board of the Singapore Exchange Securities Trading (SGX-ST).
The company plans to place 18.2 million new shares and 7.8 million vendor shares at 30 cents each, representing 15.5% of the enlarged share capital of 168.2 million shares. On completion of its listing on the Catalist board, Audience Analytics will have a market capitalisation of approximately $50.5 million.
