However, consistency of quality was an issue then, as Leong Guan relied on three different suppliers. This means the same customers would be receiving “different kinds of noodles” with each new delivery, says executive chairman Jimmy Lim Tze Chiang. By late 2005, Leong Guan decided to move upstream and produce its own noodles from a factory in Woodlands.
Ever wondered who supplies the noodles for everyday staples and hawker favourites like char kuey teow and bak chor mee? Chances are, these dishes use noodles from Singapore’s largest fresh noodle manufacturer, Leong Guan Holdings.
Established in 2003, the company started out as a general food distribution business with a focus on fresh noodles and other related products.
