“Flexibility is no longer a bonus – it’s a fundamental requirement for organisational success,” writes Chan San San, Chief Executive Officer of Prudential Singapore. “By implementing a culture of flexibility throughout our operations, we’re seeing firsthand how the right balance enhances both employee wellbeing and business outcomes.”
Prudential Singapore has released a report detailing its approach to workplace transformation, positioning flexibility as a core business strategy rather than a temporary pandemic response. Titled Focus on Flexibility: A Human-Centred Approach to the Future of Work, the document explores how organisations can adapt through physical design, hybrid models and cultural change.
The report frames its approach around three key questions — how work is done, where it is done and why. This framework underpins the company’s move to its new office at Labrador Tower, a transition it uses as a case study to examine how work environments and policies can evolve to support performance and wellbeing.

