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The Assembly Place CEO: Scaling from 6 to 10,000 keys through community

Julian Wong
Julian Wong • 8 min read
The Assembly Place CEO: Scaling from 6 to 10,000 keys through community
When TAP CEO Eugene Lim talks about the future, he rarely mentions exits / Photo: TAP
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CEO Eugene Lim explains how a simple experiment in shared living grew into Singapore’s largest community-living operator according to an industry report by Knight Frank as set out in TAP’s offer document, revealing why community, cash flow discipline, and an asset-light model sit at the centre of his growth strategy.

Eugene Lim has a very specific vision for what success looks like.

He imagines a distant moment in the future, years from now, when he runs into a young adult who tells him that their parents once lived at The Assembly Place while studying or working in Singapore. That they navigated different life stages there. That community living accompanied them before they settled down to build a family of their own.

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