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LVMH has worst-ever start to a year, dimming outlook for luxury

Angelina Rascouet & Levin Stamm / Bloomberg
Angelina Rascouet & Levin Stamm / Bloomberg • 4 min read
LVMH has worst-ever start to a year, dimming outlook for luxury
The war has compounded a difficult period for the group, with its downbeat outlook in January poorly received by investors
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(March 31): Shares in LVMH have had their worst start to a year on record, as the impact of war in the Middle East clouds the global economic outlook and intensifies demand headwinds for luxury goods.

The stock fell 28% in the first quarter, the most of any major European luxury firm. The performance was worse than during the global financial crisis of 2008-2009, the Covid-19 pandemic in 2020 and the dot-com bubble of 2001, a Bloomberg analysis going back to 1989 showed. It also reflects the disruption to travel and tourism on which sales of the priciest items are so dependent.

Investors are looking at the conflict in the Middle East and its “broad implications on cost of living, economic growth and markets", said Jelena Sokolova, an analyst at Morningstar. “The latter one is an important leading indicator, especially for American consumption of luxury.”

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