The volume growth was particularly strong in the US and UK, Christy Davis, founder of London-based Subdial, said in an interview. “People heard about the tariffs and went, ‘Oh shoot, let’s buy now,’” Davis said. “They waited for pay day and then sales volumes just went through the roof.”
Watch enthusiasts snapped up used Rolex and Patek Philippe timepieces at the end of April, splashing out before possible tariffs from US President Donald Trump.
The watch dealer and trading platform Subdial often sees a flurry of activity after people get their paychecks at the end of each month. In April, the post-payday spike was 160% higher than normal trading levels, far above the average 112% bump experienced on other pay days over the past year.

